She doesn't have the kind of star power as George Clooney, so Kim Kardashian can't exactly organize a telethon.
But the reality TV veteran can use her expertise to assist the victims of this month's earthquake in Haiti. No, she won't donate the proceeds of a new sex tape to the cause.
Instead, she'll put her connections in the fashion world to important use.
"We're doing huge eBay charity auctions," Kardashian told E! News "I have an eBay store called Kim's Closet. Me, Kourtney, Khloé, my mom, Reggie, and I think Lamar have all put up a whole bunch of auctions that launch next week, and it all goes to Haiti. It's our shoes and our clothes. Get cute clothes and help out Haiti."
We criticize Kim (A LOT) for her dangerous diet and self-serving agenda, but we have nothing but positive things to say about this course of action.
Meanwhile, Kim's focus is also on the upcoming Super Bowl. Bush's team, the New Orleans Saints, will be taking on the Colts, for whom Kendra Wilkinson's husband Hank Baskett plays.
That's right, forget Drew Brees vs. Peyton Manning. This is a battle of E! stars!
"I haven't talked to Kendra, but we'll both be rooting our men on," said Kardashian. "I'd love to see her and say, 'Hi.' We'll be like rivaling, screaming at each other - screaming for our men."
Just like Kim did on her sex tape with Ray J.
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