It looks like the stars are never going to align for Kim Kardashian and Reggie Bush. Kim just keeps getting busier and more famous and Reggie just doesn’t dig the limelight. You can’t blame him. He probably doesn’t want to marry her and then spend the rest of his life on a reality show.

Too bad, they were a cute couple.

Reggie always had trouble with the spotlight, our source tells us. Regardless, she was by his side as he won the Super Bowl with the New Orleans Saints, and they recently vacationed together in Costa Rica. However, the couple—who first began dating in 2007—mutually decided to part ways a few days ago and have agreed not to discuss the split in public, says our source.